A decade full of beauty and fashion – on July 11th and 12th, the VIP Beauty & Fashion Lounge celebrated its 2023th anniversary as part of Berlin Fashion Week 10. The agency's own exclusive event brought together the product worlds of high-quality beauty, fashion, and lifestyle brands in the luxurious ambience of the Hotel de Rome and brought together numerous invited guests such as Natalia Wörner, Mareile Höppner, Cosima Auermann, Dana Schweiger, Natasha Ochsenknecht, Carolin Niemczeyk, Tanja Bülter, Anastasia Zampounidis, Jennifer Knäble, and Alexandra Polzin.
On-site, VIPs, influencers, and editors had the opportunity to experience current trends firsthand and discover exciting new products. Guests were pampered and advised by renowned experts as part of select beauty treatments from brands such as the Japanese luxury brand Shu Uemura, Nu Skin, Paula's Choice, Inspira:Cosmetics, Catherine Nail Collection, Zona by Far, and Acare by Adriana, the Inclover Hair & Make-up Academy, Silk'n, and Lashboom!. Fashion brands such as GOBI Cashmere, SoSUE Fashion, and accessory brands such as Bijou Brigitte, Purelei, and Vanessa Baroni also offered exciting insights into the season's latest trends. A shuttle service from partner KIA to the VIP Beauty & Fashion Lounge was available to all guests.
The event was accompanied by two exclusive lunches hosted by the French luxury skincare brand BIOTHERM and the luxury travel operator One Luxury.
