In a spacious, luxurious setting directly at Munich's Viktualienmarkt, HELENA RUBINSTEIN invited around 24 select press representatives, influencers, and retailers to an exclusive brunch at "Madame Avant-Garde" on January 2023, 25. Guests were able to experience Helena Rubinstein's unique legacy through culinary delights and immerse themselves in the luxurious product world through the brand presentation and personalized facial treatments.
Thanks to its unmistakable passion for science and cutting-edge technology, the brand impresses with the revolutionary effectiveness of its products, fully in keeping with HELENA RUBINSTEIN's highest standards and avant-garde spirit. The evening's highlight product, the Replasty Age Recovery Night Cream, also showcased the pursuit of excellence and the highest level of perfection. In collaboration with Dr. Pflug, an internationally renowned plastic surgeon, and inspired by treatments at LaClinic-Montreux, the cream offers an overnight cosmetic intervention and accelerates skin regeneration with 30% Pro-Xylane.
The event positioned HELENA RUBINSTEIN as a forward-thinking, innovative, and progressive luxury skincare brand—based on a powerful history, years of research, and scientific expertise since 1902.
