The renowned production agency Villa Eugenie staged the shows for, among others, HUGO, adidas by Stella McCartney, LENI KLUM x ABOUT YOU, RÆRE by Lorena Rae, LeGer by Lena Gercke, Guido Maria Kretschmer, a lot less by Lena Meyer-Landrut, Hoermanseder x ABOUT YOU and 6PM.
Star guests included Heidi Klum and Leni Klum, Karolína Kurková, Alessandra Ambrosio, Toni Garrn and Alex Pettyfer, Michelle Hunziker, Khaby Lame, Luka Sabbat, Anna Dello Russo, Lourdes Leon, Skepta, Guido Maria Kretschmer, Lorena Rae, Lena Gercke, Lena Meyer-Landrut, Loredana, RAF Camora, Achraf, the Elevator Boys and many other VIPs and influencers on site to watch the unique fashion shows of the FW22 season.
In total, more than 8.000 guests were welcomed at the Zona Farini site, which was specially installed for the AYFW and included the AYFW Village.
