On July 4, 2024, the ABOUT YOU Fashion Circus took place as part of the ABOUT YOU Fashion Week 2024, concluding Berlin Fashion Week. Numerous celebrities, including Guido Maria Kretschmer, Lena Gercke, Amira Pocher, Lili Paul-Roncalli, Zoe Wees, Stefanie Giesinger, Loredana, Kayla Shyx, Luis Freitag, Tim Schaecker, Bene Schulz, Marina Hoermanseder, Elena Carrière, Cheyenne Ochsenknecht, and Anna-Maria Damm, as well as many other well-known faces from the fashion and entertainment industries, were present to experience this unique fashiontainment event.
The carefully selected theme "Fashion Circus," in collaboration with the renowned Circus Theater Roncalli, brought a captivating narrative to the stage, evoking powerful emotions such as nostalgia, excitement, and surprise. The result was an unforgettable and emotionally engaging fashion experience of the highest caliber.
A fascinating 90-minute show incorporated classic circus elements such as magic shows, clowns, acrobatics, dance, and much more. Hosted by model Lorena Rae, the opening by ABOUT YOU set the stage for the evening, followed by captivating shows, each dedicated to a specific brand – amidst breathtaking acrobatics, thrilling choreography, and nostalgic clowns. ABOUT YOU succeeded in combining fashion and entertainment in a completely new way: for guests in person and, thanks to a conceptually created digital extension, also for viewers at home.
