ABOUT YOU is one of Europe's leading fashion and technology companies and has established itself as a pioneering brand with its innovative blend of e-commerce, fashion, and digital storytelling. The company pursues the goal of making fashion accessible to everyone, combining technology with inspiring content, strong brand collaborations, and a unique shopping experience. Through creative campaigns, exclusive collections with international stars, and a consistent digital focus, ABOUT YOU continually sets new standards in the fashion industry.
A special highlight is ABOUT YOU Fashion Week, one of Europe's most widely-reaching fashion events, which has created a new kind of fashion presentation. Here, classic runway shows merge with entertainment and digital interaction to make fashion a completely new experience. ABOUT YOU Fashion Week brings together international designers, VIPs, and content creators, setting trends that resonate throughout the fashion world beyond the event.
