L'Oréal Paris goes Amazon Prime Big Deals – In October, L'Oréal Paris, the world's leading beauty brand, launched its largest monobrand activation to date as part of Amazon Prime Big Deals with a prominent lineup. During L'Oréal Paris's first shopping event, viewers received exclusive insights into the brand's innovative product world as well as valuable tips and tricks for a wide range of beauty questions – rounded off by inspiring beauty games and facts.
Comprehensive infotainment was offered across four different categories, with Rebecca Mir hosting the one-hour stream, guiding viewers through the L'Oréal Paris segments of Skincare, Makeup, Haircare, and Men Expert. Also among the participants were hairstylist and biggest hair influencer Dejan Garz; skinfluencer Neschro Baydono; Paula Wolf, a professional makeup artist and influencer on TikTok, Instagram, and YouTube; content creator Laura Maria Rypa; actress Valentina Pahde; influencer, fitness model, lecturer, and reality TV star Nam Vo; content creator and actor Tim Stammberger; and entrepreneur, model, influencer, and reality TV star Sissi Melzer.
