Privacy Policy

REICHERT + COMMUNICATIONS GmbH operates a PR and marketing agency based in Berlin.

The responsible body according to Art. 4 Para. 7 of the EU General Data Protection Regulation (GDPR) is:

REICHERT + COMMUNICATIONS GmbH,

represented by the Managing Director David Reichert,

Darmstädter Straße 7

10707 Berlin, Germany

Tel .: + 49 30 23 63 83 84

Email: office@reichertplus.com

If you have any questions about data protection, please contact:
Mr. David Reichert

REICHERT + COMMUNICATIONS GmbH
Darmstädter Straße 7

10707 Berlin, Germany

Email: office@reichertplus.com

When you contact us by email or via a contact form, we will store the data you provide (your email address, if applicable your name and telephone number) in order to answer your questions. We delete the data arising in this context after storage is no longer necessary or restrict processing if there are statutory retention requirements.

As a data subject, you have the right to information pursuant to Article 15 GDPR, the right to rectification pursuant to Article 16 GDPR, the right to erasure pursuant to Article 17 GDPR, the right to restriction of processing pursuant to Article 18 GDPR, the right to object pursuant to Article 21 GDPR and the right to data portability pursuant to Article 20 GDPR. The restrictions pursuant to Sections 34 and 35 of the new Federal Data Protection Act (BDSG) apply to the right to information and the right to erasure. In addition, you have the right to lodge a complaint with a data protection supervisory authority (Article 77 GDPR in conjunction with Section 19 of the new Federal Data Protection Act (BDSG)). You can revoke your consent to the processing of personal data at any time. This also applies to the revocation of declarations of consent given to us before the EU General Data Protection Regulation came into force, i.e. before May 25, 2018. Please note that the revocation only takes effect for the future. Processing that took place before the revocation is not affected.

You have the right to object at any time to the processing of personal data concerning you which is based on Article 6 (1) (e) GDPR (data processing in the public interest) and Article 6 (1) (f) GDPR (data processing on the basis of a balance of interests), for reasons related to your particular situation; this also applies to profiling based on this provision within the meaning of Article 4 (4) GDPR. If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. In individual cases, we process your personal data in order to conduct direct advertising. You have the right to object at any time to the processing of personal data concerning you for the purposes of such advertising; this also applies to profiling insofar as it is related to such direct advertising. If you object to processing for direct marketing purposes, we will no longer process your personal data for these purposes.

The objection can be made in any form and should, if possible, be addressed to:

Mr. David Reichert

REICHERT + COMMUNICATIONS GmbH
Darmstädter Straße 7

10707 Berlin, Germany

Email: office@reichertplus.com

If you only use the website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data that is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 Para. 1 S. 1 lit. f GDPR):

IP address

Date and time of the request

Time Zone Difference to Greenwich Mean Time (GMT)

Content of the request (specific page) amount of data transferred

Website from which the request comes

Operating system and its interface
Language and version of the browser software.

In addition to the purely informational use of our website, we offer various services that you can use if you are interested. To do this, you will usually have to provide additional personal data that we use to provide the respective service and to which the aforementioned data processing principles apply.

We process personal data that we receive from prospective customers and/or our customers, their representatives/authorized agents, or employees during the initial business relationship and/or within the scope of our business relationship. We also process personal data when you visit our websites (including social media, such as Facebook, Instagram, etc.). This means that we collect your personal data in particular when you contact us, express interest in our products, register on our websites, contact us by email, telephone, or via a contact form, or use our products and services within the scope of existing business relationships.

Relevant personal data may include: Personal identification details such as first and last name, title, position/function, date of birth, private and work address, private and work telephone/mobile number, private and work email address, fax number.

We process the aforementioned personal data in accordance with the provisions of the EU General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG new):



a.) to fulfill contractual obligations (Article 6 (1) (b) GDPR)



Personal data is processed to provide our services in the context of the execution of our contracts with you or to carry out pre-contractual measures that are carried out at your request.

The purposes of data processing depend on your specific product/service interest.

Other purposes may include the following:

Implementation of contractual relationships concluded with you

Answering and processing your inquiries

Support for customers and interested parties
Accounting and debt collection

Documentation and management of customer relationships

Customer Service

Complaint management

Termination of contractual relationships concluded with you

Offering products and services

b.) within the framework of the balancing of interests (Article 6 (1) (f) GDPR)

If necessary, we will process your data beyond the actual fulfillment of the contract to protect our legitimate interests or those of third parties. Examples:

Strengthening customer relationships, e.g., customer loyalty measures such as invitations to events, market and opinion research, provided you have not objected to the use of your data. Data processing and analysis for marketing purposes. Your individual needs are important to us, and we try to provide you with information about products and services that are a perfect fit for you. To do this, we use insights from our business relationship with you or from market research and opinion polls. The main purpose of processing your data is to personalize product and service suggestions. Data analysis helps us better understand your needs and product interests. Important to know: You can object to the analysis or use of your personal data for these purposes at any time. In particular, we analyze:

The results of marketing activities to measure the effectiveness and relevance of our campaigns; information we collect when you visit our websites (including social media, such as Instagram and Facebook); potential needs regarding products and services and the suitability of our products and services; data from business relationships with customers to select target groups for marketing activities.

Direct mail

For example, we write you letters or emails with press-relevant information and news about the companies we support and on topics related to fashion, luxury, hospitality, beauty, and lifestyle (e.g., newsletters). We also send letters or emails as part of invitations or confirmations for various events organized by us or the companies we support. We make offers to you on our websites (including social media, such as Instagram and Facebook). Ensuring the IT security and IT operations of our company, e.g., technical administration of our websites and their operational functions, including resolving technical problems, statistical analysis, testing, and research. Measures for business management and further development of services and products.

c.) Based on your consent (Article 6 (1) (a) GDPR)

If you have given us your consent to process personal data for specific purposes, the lawfulness of this processing is based on your consent.

Consent granted can be revoked at any time. This also applies to the revocation of declarations of consent given to us before the EU General Data Protection Regulation came into force, i.e., before May 25, 2018. Please note that the revocation only takes effect for the future. Processing that occurred before the revocation is not affected.

d.) Due to legal requirements (Article 6 (1) (c) GDPR)

In addition, our company is subject to various legal obligations, i.e., statutory requirements (e.g., under the Money Laundering Act or tax laws). The purposes of processing include, among other things, fulfilling tax control and reporting obligations and preventing fraud and money laundering.

Within our company, only those departments that need your data to fulfil our contractual and legal obligations, to fulfil your orders, to answer your inquiries and/or to protect our legitimate interests (e.g. employees from customer service, the IT department, marketing, finance, administration and accounting) will have access to your data.

Your data will only be shared outside of our company if required by law, if you have consented, if this is necessary to fulfill our contractual obligations or your orders, if the processors commissioned by us guarantee compliance with the requirements of the EU General Data Protection Regulation/the Federal Data Protection Act, or if another legal basis for sharing exists. Under these conditions, recipients of personal data may include, for example:

Public bodies and institutions, supervisory authorities and bodies, judicial/law enforcement authorities, lawyers and notaries, and auditors where there is a legal or official obligation; service providers/processors to whom we transmit personal data in order to carry out the business relationship with you, for example: support/maintenance of IT/computer applications (e.g. IT service providers or hosting providers, data archiving, data destruction, marketing, printing services, debt collection).

The servers used by our company are located within the European Union.

Data will only be transferred to countries outside the EU or EEA if this is necessary to process your orders, is required by law, if you have given us your consent, or if it is part of a contract data processing agreement. If service providers or other third parties are used in a third country (a country outside the European Economic Area), they will be obligated to comply with the data protection standards in the European Economic Area by agreeing to the EU standard contractual clauses in addition to written instructions, unless there is another legal basis for the transfer of personal data.

IMPORTANT: Under no circumstances do we sell personal information to third parties.

We process and store your personal data as long as it is necessary to fulfill our contractual and legal obligations and/or your orders.

If the data is no longer required to fulfil contractual or legal obligations or your orders, it will be regularly deleted, unless its – limited – further processing is necessary for the following purposes:

Compliance with commercial and tax retention periods: These include, in particular, the German Commercial Code (HGB), the Tax Code (Abgabenordnung), the German Banking Act (Kreditwesengesetz), the Money Laundering Act (Geldwäschegesetz), and the Securities Trading Act (Wertpapierhandelsgesetz). The retention and documentation periods specified therein range from two to ten years. Preservation of evidence within the framework of the statute of limitations: According to Sections 195 et seq. of the German Civil Code (BGB), these limitation periods can be up to 30 years, with the standard limitation period being three years.

With your consent, you can subscribe to our newsletter, with which we inform you about news. The advertised goods and services are named in the declaration of consent. To register for our newsletter, we use the so-called double opt-in procedure. This means that we ask for your explicit consent to receive news and invitations. If you do not confirm your registration, your information will be blocked and automatically deleted after one month. In addition, we save the IP addresses you used and the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, to clarify any possible misuse of your personal data. The only mandatory information for sending the newsletter is your email address and your name. After your confirmation, we will save your email address and your name for the purpose of sending the newsletter. The legal basis is Art. 6 (1) (a) GDPR.

You can revoke your consent to receive the newsletter at any time and unsubscribe from the newsletter. You can do so by clicking on the link provided in each newsletter email, by emailing stopmailing@reichertplus.com, or by sending a message to the contact details provided in the imprint.

In addition to the data mentioned above, cookies are stored on your computer when you use our website. Cookies are small text files that are saved on your hard disk and associated with the browser you use. They allow certain information to be sent to the location that placed the cookies (here, this is us). Cookies cannot run programs or transmit viruses to your computer. They are designed to make the internet more user-friendly and effective. You can configure your browser settings according to your wishes and, for example, refuse the acceptance of third-party cookies or all cookies. Please note that if you do this, you may not be able to use all the functions of this website. We also use cookies to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in again for each visit.

This website uses the following types of cookies, the scope and functionality of which are explained below:

a.) Transient cookies, which are automatically deleted when you close your browser. These include, in particular, session cookies. These store a so-called session ID, which can be used to assign various requests from your browser to the shared session. This allows your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.

b.) Persistent cookies, which are automatically deleted after a specified period of time, which may vary depending on the cookie. You can delete cookies at any time in your browser's security settings;

c.) The Flash cookies used are not recorded by your browser, but by your Flash plug-in. We also use HTML5 storage objects that are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. If you do not wish Flash cookies to be processed, you must install a corresponding add-on, e.g., "Better Privacy" for Mozilla Firefox (https://addons.mozilla.org/de/firefox/
addon/betterprivacy/ ) or the Adobe Flash Killer Cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using private mode in your browser. We also recommend that you regularly delete your cookies and browsing history manually.

We inform you that you can generally deactivate or remove cookies in your web browser, following the instructions on the following links:

Internet Explorer (https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies) Mozilla Firefox (https://support.mozilla.org/en-US/kb/delete-cookies-remove-info-websites-stored) Safari (https://support.apple.com/kb/PH19214?viewlocale=en_US&locale=de_DE)

Our websites also use analytical cookies (so-called web analytics) set by third parties, such as Google.

In detail these are:

a) Google Analytics

(1)This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. Our legitimate interest in data processing also lies in these purposes. The legal basis for the use of Google Analytics is Section 15 (3) German Telemedia Act (TMG) and Article 6 (1) (f) GDPR. The data we send and link to cookies, user IDs (e.g., user IDs), or advertising IDs is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month. Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms
/de.html

https://policies.google.com/?hl=de

(2) The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google information.

(3) You can prevent cookies from being saved by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use all of the features of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de

Opt-out cookies prevent the future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across devices, you must opt ​​out on all systems you use. If you click here, the opt-out cookie will be set: Deactivate Google Analytics

(4) This website uses Google Analytics with the extension "_anonymizeIp ()". As a result, IP addresses are processed shortened, a person-related ability can thus be excluded. Insofar as the data collected about you is assigned a personal reference, it will be immediately excluded and the personal data will be deleted immediately.

(5) We use Google Analytics to analyze and regularly improve the use of our website. Using the statistics obtained, we can improve our offering and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google Analytics is Art. 6 (1) (f) GDPR.1

(6) Information from the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytics/terms/
de.html, Overview of data protection: http://www.google.com/intl/de/analytics/
learn/privacy.html, as well as the privacy policy: http://www.google.de/intl/de/policies/
privacy

b) Universal Analytics

We use the Universal Analytics features provided by Google. These features allow us to record and analyze socio-demographic data about users using a Google ID (if available) and cookies generated by Google from advertising content (DoubleClick). If a Google ID is available, the Data Controller will also record this data across all devices (e.g., if users use a smartphone and a PC) to analyze visitor flows across all devices. Users can prevent Google from recording and storing data at any time by installing a browser plug-in published by Google, which can be downloaded from the following link: https://tools.google.com/dlpage/gaoptout?hl=de

c) Google Remarketing and Retargeting

We use Google Analytics advertising features, which allow users who have previously visited the website and shown interest in certain offers to be retargeted with targeted advertising on the pages of Google partner networks. Advertising is displayed using cookies that analyze user behavior during a visit to the website and send targeted product recommendations and advertising based on users' areas of interest.

Users can prevent Google Remarketing and disable Google's use of cookies for these purposes by visiting the DoubleClick opt-out page. Alternatively, users can disable the use of cookies by third parties by visiting the Network Advertising Initiative opt-out page.

d) Facebook Remarketing and Retargeting

We use remarketing technology for advertising on Facebook. This technology targets users who have already visited the website and shown interest in an offer through targeted advertising on Facebook in the form of displayed ads. Advertising is implemented through the use of cookies by the service provider AdRoll (AdRoll EMEA, Level 6; 1, Burlington Plaza, Burlington Road, Dublin 4, Ireland). Users can deactivate targeted advertising via Facebook remarketing technology by deactivating the use of cookies by third parties on the Facebook Advertising Initiative deactivation page at the following link: http://optout.networkadvertising.org/

Social media plug-ins

This website uses social media plug-ins offered by the main social networks (e.g. Facebook and Twitter). When visiting the website, browsing data can be transferred directly to the respective social networks, even without direct interaction by the user. Users acknowledge and agree that the operation of social network plug-ins is managed directly by the company that offers the respective plug-in. When users use the plug-ins via the website (e.g. by logging in to a social network with their access data or linking their accounts), click on the respective button (such as “Like” or “Share” on Facebook) and connect to the server of that social network, which then sends the content of the plug-in directly to the user’s browser. We can therefore receive data relating to users in accordance with the terms of use and privacy policy of the respective social network and can add data to the personal data of users already collected through its own services. If the user chooses to share information with social networks, we will also share data, such as their preferences. To prevent social networks from collecting the user's personal information, please check the relevant terms and conditions on the social network's website.

In particular, this website uses:

a) Facebook

This website uses Facebook social plug-ins operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). When users access our pages via Facebook or vice versa, the user’s browser will establish a direct link to Facebook servers. If the user is logged in to Facebook, Facebook can assign the user’s visit to their Facebook account. When the user interacts with the plug-ins, e.g. by clicking the “Like” button or posting a comment, the respective information is transferred directly from the user’s browser to Facebook and stored there. The purpose and scope of the processing of data by Facebook, in addition to the respective user rights and setting options for protecting their privacy, can be found in the Facebook privacy policy (https://www.facebook.com/about/privacy/).

b) Twitter

The website uses the functions of the short message service Twitter, which is offered by Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA. By using the Twitter functions, the websites visited by the user are linked to their Twitter account and made known to other users. During this process, data is also transferred to Twitter. We have no knowledge of the type, content and extent of the transferred data. The user can change his data protection settings on Twitter in his account settings. Further information can be found in the Twitter privacy policy. To prevent the providers of the respective social media plug-in from collecting information about users, they can log out of the social media network at the beginning of their visit to the website and delete any cookies that may exist from their browser.

c) Pinterest

REICHERT + COMMUNICATIONS GmbH also uses the "Pin it" button of the social media network Pinterest, which is operated by Pinterest, Inc., 651 Brannan St, San Francisco, CA 94103, USA (hereinafter referred to as "Pinterest"). By integrating the "Pin it" button, Pinterest receives the information that you have accessed the corresponding page of our website. If you are logged in to Pinterest, Pinterest can assign the visit to your Pinterest account.
The data transmitted by clicking the "Pin it" button will be stored by Pinterest. If you wish to prevent this, you must log out of your Pinterest account before clicking the "Pin it" button. For information on the purpose and scope of data collection, the further processing and use of data by Pinterest, as well as your rights and settings options for protecting your privacy, please refer to Pinterest's privacy policy: http://pinterest.com/about/privacy/.

d) Instagram

This website uses Instagram social plug-ins operated by Instagram LLC, 1601 Willow Rd., Menlo Park CA 94025, USA (“Instagram”). When users access our pages via Instagram or vice versa, the user’s browser will establish a direct link to Instagram servers. If the user is logged in to Instagram, Instagram can assign the user’s visit to their Instagram account. When the user interacts with the plug-ins, e.g. by clicking the “Like” button or posting a comment, the respective information is transferred directly from the user’s browser to Instagram and stored there. The purpose and scope of the processing of data by Instagram, in addition to the respective user rights and setting options for protecting their privacy, can be found in the Instagram privacy policy (https://help.instagram.com/).