The 75th Cannes International Film Festival

Glamour, beauty & fashion – on July 02 and 03, 2024, the VIP Beauty & Fashion Lounge celebrated its 11th anniversary. Within the spacious and exclusive ambience of BERLINER FREIHEIT at Potsdamer Platz, all guests were cordially invited to experience the fascination of Berlin Fashion Week up close and indulge in high-quality beauty treatments as part of the agency's own event. Invited VIPs, influencersinside, multiplierand press representatives discover the latest trends and highlights from the areas of beauty, fashion and lifestyle and receive individual consultations and treatments from exclusive brand partnersinside and ExpertBeauty brands such as SILK'N, DERMADROP, PAULA'S CHOICE, CATHERINE NAIL COLLECTION, AIRNERGY, DENNIS CREUZBERG x AUTHENTIC BEAUTY CONCEPT, ARDELL, CURRENTBODY SKIN, INCLOVER, ZONA BY FAR, and ACARE BY ADRIANA impressed with their professionalism and quality across a wide range of treatments, including hairstyling, skin analysis, lymphatic drainage, TDA facials, manicures, and makeup.

Exclusively present were Melissa Khalaj, the brand face of Philips and its Lumea IPL product innovation, and XENIA, who was available for personal interviews as a GNTM finalist and brand face of ARDELL. Dana Schweiger, Luna Schweiger, Mareile Höppner, Jennifer Knäble, Rebecca Mir, Ulrike Frank, Jenny Elvers, Carolin Niemczyk, Gitta Saxx, Annett Möller, Natalia Wörner, Jenny Elvers, and many more were also inspired in the friendly atmosphere.

Program

May 2022

Implementation

  • Support of the German brand faces
  • PR and media work including interview coordination
  • Travel coordination for VIPs and press
  • Shooting coordination Cosmopolitan
  • On-site support

Impressions

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