On June 23, 2020, R+ set new standards in staging a successful live press event. A total of over 360 editors, stylists, VIPs, and influencers from Germany, Austria, and Switzerland tuned in to the livestream moderated by Janin Ullmann.
At 10:00 a.m., the fashion key pieces of the upcoming fall/winter season were presented, followed by product highlights from the beauty world in the afternoon at 16:00 p.m. Plenty of variety was provided by pre-recorded image films of the participating brands, product films specially produced by R+, and elaborately staged 360-degree product shots.
The Fashion Press Day showcased the latest pieces from fashion and lifestyle brands such as Superga, Replay, LeGer by Lena Gercke, Nobis, Sebago, K-Way, Edel-Optics, Barbie, Fresh'n Rebel, and Lascana. The absolute highlight was Janin Ullmann's live trend talk with star designer Guido Maria Kretschmer, who talked about his eyewear collection with Edel-Optics and his new collection with About You.
At 16:00 p.m., the presentations of the participating beauty brands followed. Janin Ullmann and her co-hosts showcased beauty highlights from EUBOS, L'Occitane, Nu Skin, Glossybox, One Drop Only, and Kale&Me. Star makeup artist Horst Kirchberger joined the event via live video as a special guest from the beauty scene and answered the host's questions about current trends.
This production demonstrated how it is possible to present product highlights and trend pieces with a special live character in an entertaining and informative way to a select B2B audience, even digitally.
