As part of the 50th anniversary of the iconic slogan "Because we're worth it," L'Oréal Paris's digital conference "We celebrate Women" took place on March 03, 2021. The focus was on L'Oréal Paris's commitment to women's empowerment with the international training program "Stand Up" against harassment in public.
A fascinating live talk highlighted the international training program "Stand Up" against harassment in public, which was launched by L'Oréal Paris and the non-profit organization Hollaback!. The goal of "Stand Up" is to empower and support women and girls worldwide: The program trains participants to respond appropriately to and defuse harassment situations using a memorable method. This makes the public a safer place.
The live talk also addressed L'Oréal Paris's long-term commitment to women's empowerment and its 15-year partnership with the non-profit organization DKMS LIFE. To support cancer patients and fight cancer together, L'Oréal Paris collaborates with DKMS LIFE and supports its "look good, feel better" patient program with monetary and product donations.
High-profile VIP guests Natalia Wörner and Guido Maria Kretschmer were part of the live talk. Janin Ullmann hosted the talk as a charming moderator, and actress icon Iris Berben, who supports numerous organizations and advocates for equality and self-determination, joined the panel as another star guest and long-time brand ambassador for L'Oréal Paris.
The goal of this initiative is to recruit one million participants worldwide for the training program, which was specifically developed to promote civil courage in society, defuse situations, and make the public safer. It is based on the "5 Ds" method: Direct, Distract, Delegate, Document, and Delay.
Only the harassed person can decide what to do with the recordings: if they don't want the recording, it must be deleted. Otherwise, a copy of the recording must be provided.
