dreamday of DKMS LIFE

In view of the corona pandemic, the big DKMS LIFE charity gala dreamball was renamed dreamday in 2021, which took place on September 22, 2021, at the nhow Hotel Berlin.

The non-profit organization DKMS LIFE used this day to inform the public about its work for cancer patients and the commitment of its supporters and sponsors. Moderator Barbara Schöneberger presented, for example, the new free seminar offerings for cancer patients, which for the first time also include an online workshop for male cancer patients.

The hybrid event, which was livestreamed to opinion-leading editors and the interested public, also featured the presentation of the DKMS LIFE fundraising campaign. With the slogan "CANCER STILL WON'T TAKE A BREAK," DKMS LIFE is continuing last year's campaign in a revised form to raise awareness about cancer and those affected. Among others, five cancer patients are representing the campaign, asking for support for DKMS LIFE's programs.

Celebrities such as Guido Maria Kretschmer, Angelina Kirsch, Max Mutzke, Sylvie Meis and Nilam Farooq showed their solidarity in person on the yellow carpet or on stage or via video link.

Customer

DKMS Life

Program

September 2021

Implementation

  • PR and media work including interview coordination
  • Support with conception and implementation - on-site support
  • Guest Management Press
  • Media acquisition
  • VIP Relations

Impressions

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