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Exclusive screening of “A Women's Story” with Natalia Wörner

On the occasion of International Women's Day, the renowned actress and ambassador of the "StandUp! – Against Harassment in Public" initiative, Natalia Wörner, together with L'Oréal Paris, made a feminist statement full of strength and courage. Alongside many strong women, Natalia Wörner presented her new UFA production "A WOMEN'S STORY" as an encouraging call against classic stereotypes and prevailing conventions at the Astor Filmlounge in Berlin.

As part of an exclusive screening followed by a panel discussion, Natalia Wörner, along with Fränzi Kühne and Louisa Dellert, raised awareness of women's empowerment. Prominent guests such as actress Ursula Karven, manager and supervisory board member Janina Kugel, and the governing mayor of Berlin, Franziska Giffey, gathered on site and supported the presented model of modern femininity. The documentary "A WOMEN'S STORY" features international stars as well as international and national spokespeople for L'Oréal Paris, including Helen Mirren, Andie MacDowell, and Iris Berben, as role models and pioneers of a movement actively fighting for an everyday vision of comprehensive equality, equal opportunity, and freedom.

Date

March 2022

Implementation

  • Media acquisition
  • PR and media work including interview acquisition
  • On-site support

Impressions

Two people stand on a stage in front of a screen.
Cosmetic bag with LOréal products and the word Bonjour.
Six women stand next to each other on a red carpet.
Three women stand next to each other and smile.