Since 1902, Helena Rubinstein has been a pioneer of avant-garde luxury skincare, inspired by the promise of combining innovation and scientific expertise in unparalleled luxurious formulations. From the brand's beginnings to its current status as the world's leading premium luxury skincare brand, Helena Rubinstein has remained true to its founding principles of excellence and luxury. Synonymous with unsurpassed innovation and the pursuit of beauty ahead of its time, Helena Rubinstein creates formulations characterized by highly concentrated active ingredients and highly effective performance – for exceptional results and uniquely luxurious outcomes.
Helena Rubinstein creates unique expertise in cell-based skin science, harnessing the regenerative power of native plant cells for proven effectiveness at the cellular level. Through close collaboration with leading scientists at LaClinic-Montreux, a renowned Swiss clinic specializing in wellness and anti-aging treatments, innovative product lines can be developed that are tailored to the individual needs of every skin type.
The diversity of the product portfolio is a testament to Helena Rubinstein's constant pursuit of luxury, innovation, and the highest quality. The use of plant stem cells, in particular, has led to the development of some of the most advanced and effective skincare products. They regenerate the skin, reduce the appearance of fine lines and wrinkles, and restore a youthful appearance. In addition to effective ingredients, Helena Rubinstein products are also characterized by luxurious textures and fragrances.
