To mark its 20th brand anniversary, LASCANA hosted the season launch of the new LASCANA Beach Club powered by SKY & SAND on May 17th as part of a fashion show in front of high-profile influencers and renowned VIPs such as brand ambassador Victoria Swarovski, Lili Paul-Roncalli, Clea-Lacy Juhn, and many more. The Hamburg-based fashion company is thus presenting a unique new summer location in its anniversary year.
The season opening of the new LASCANA Beach Club powered by SKY & SAND was kicked off during the day with influencer workshops led by brand ambassador Victoria Swarovski. A fashion show followed by an after-show party in the evening marked the highlight of the summer season kickoff. Guests included Dana Schweiger, Nicolas Puschmann, Kim Gloss, and Laura Karasek. True to the motto "YOUR WORLD. YOUR RULES. YOUR ADVENTURE," LASCANA staged the feeling of faraway vacation destinations on the runway. Accompanied by summery beats, guests immersed themselves in LASCANA's wide range of products – in addition to the latest swimwear and beachwear, the focus of the show was on presenting LASCANA's new, summery fashion world.
