LE DÉFILÉ “WALK YOUR WORTH” – Paris Fashion Week

As an official partner of Paris Fashion Week, L'Oréal Paris returned to the world capital of fashion for the sixth time on October 01, 2023, with its runway show "Le Défilé L'Oréal Paris," celebrating the inclusion, community, and empowerment of women worldwide under one of the world's most iconic landmarks. Under the show's motto "Walk Your Worth," L'Oréal Paris, alongside many strong personalities, inspired and encouraged all women to show themselves confidently in the world and to face its dictates. Le Défilé builds on the brand's fundamental ambition to foster self-confidence in every woman and help her recognize and communicate her own worth.

The runway show was a global gathering of all L'Oréal Paris ambassadors – internationally, the brand welcomed Kendall Jenner, Eva Longoria, Andie MacDowell, Helen Mirren, Camila Cabello, Nikolaj Coster Waldau, Viola Davis, Elle Fanning, Cindy Bruna, Katherine Langford, and Aja Naomi King, among others. National brand representatives included Rebecca Mir, Jacob Rott, Valentina Pahde, and Millane Friesen.

Since 2017, L'Oréal Paris has been celebrating women's solidarity and the synergy between cutting-edge beauty expertise and fashion through Le Défilé.

Program

October 2023

Implementation

  • Media acquisition
  • PR and media work including interview coordination
  • Travel coordination of national brand faces and press

Impressions

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