Model, presenter, and designer Lena Gercke creates a homage to femininity with her trend-oriented, high-quality, yet affordable brand LeGer by Lena Gercke. LeGer is aimed at modern, confident, and assertive women with personality, and is thus a reflection of fashion idol Lena Gercke herself.
Just two years after its market launch, the personal fashion brand LeGer is one of the top-selling brands in the fashion online shop ABOUT YOU. The brand is also among the top 5 bestsellers at ABOUT YOU.
In July 2019, Lena Gercke conquered the catwalk for the first time not as a model, but as a designer: As part of the first ABOUT YOU Fashion Week, she presented her exclusive collection "THE CÔTE D' AZUR EDITION." LeGer's first independent fashion show marked the next step in the success story of Germany's largest personality brand.