With its brand focus and traditional, sustainable production methods, L'Occitane en Provence is considered an international ambassador of the French Provence. Unique landscapes between high mountains, lavender fields, ancient towns and picture-book villages, with colorful markets and equally colorful harbors, are synonymous with tradition and sensuality worldwide.
In 1976, Olivier Baussan founded the company with the mission of preserving and harnessing the knowledge of the power of nature in Provence and sharing his passion with the world. At just 23 years old, company founder Baussan was selling distilled rosemary essential oil in local markets. Since then, L'Occitane en Provence has been the ambassador of Provence, an invitation to all the senses to intensely experience the energy and tranquility of the Mediterranean flora through smell, sight, and touch. To this day, L'Occitane remains closely linked to the economic life, nature, and people of Provence, as well as the cultural development of Provence.
