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L'Oréal Paris celebrates the strength and beauty of women with “Le Défilé”

On September 23, 2024, the historic and exclusive Parisian venue Place de l'Opéra became the setting for a celebration of empowerment and self-love. As part of the iconic Le Défilé runway show, L'Oréal Paris made a powerful statement at the inspiring location, creating a unique synergy between cutting-edge beauty expertise and fashion. For the seventh time, Le Défilé became a showcase for extraordinary femininity and exquisite looks in front of the world's most famous opera house.

The event brought together numerous international brand ambassadors from the L'Oréal Paris family, including high-profile personalities such as Kendall Jenner, Eva Longoria, Viola Davis, Andie MacDowell, Jane Fonda, Cindy Bruna, Aja Naomi King, Bebe Vio, Luma Grothe, Liya Kebede, Leïla Bekhti, Aishwarya Rai, Marie Bochet, Alia Bhatt and Yseult.

A special highlight was the runway comeback of Heidi Klum, who walked the catwalk for L'Oréal Paris for the first time in seven years. Together with national brand ambassadors such as Rebecca Mir, Iris Berben, Lena Gercke, and Jacob Rott, she presented an inspiring vision of confident beauty and feminine strength.

Customer

THE PARADE

Date

August - September 2024

Implementation

  • PR and media work
  • Interview acquisition & coordination including TV coverage of national/international brand faces
  • Communication & management of national brand faces
  • Travel coordination of national brand faces, US artists and press

Impressions

Heidi Klum and Anitta smile at the camera.
Two women laugh on a stage in front of the LOréal Paris logo.
People in the audience clapping and laughing at an event.
Jane Fonda with gray hair and jewelry.
Model looks over her shoulder, LOréal Paris logo in the background.
A group of women stand on a stage with red confetti.