Gray R+ sign on black background.
Request a project
Three people stand next to each other in front of a black wall.

Neymar Jr. x REPLAY – Exclusive capsule collection at Peek & Cloppenburg Düsseldorf

Neymar Jr. x REPLAY – Exclusive capsule collection at Peek & Cloppenburg Düsseldorf

Football superstar Neymar Jr. presented his NJR Capsule Collection for REPLAY at an exclusive event in Düsseldorf.

An event of the extra class

In addition to media representatives, VIPs such as Adrien Brody, Joan Smalls, Alessandra Ambrosio, and Caro Daur attended the presentation at the P&C Weltstadthaus Düsseldorf. Neymar Jr. presented the collection's five styles together with John Cloppenburg (Managing Director of Peek & Cloppenburg Düsseldorf) and Matteo Sinigaglia (CEO of REPLAY). Moderated by Janin Ullmann, he spoke about his inspiration and collaboration with REPLAY, for which he has been an ambassador since 2015.

John Cloppenburg emphasized: "Neymar Jr. is not only a football legend, but also a style icon. His visit is a highlight. With this collection, he showcases his flair for fashion, and we are delighted to present it in our stores and online shops."

After-show party with highlights

At the after-show party in the Kaltstahlhalle at Areal Böhler, performances by the dance crew Flying Steps and breathtaking shows by contortionists thrilled the crowd. Lous and the Yakuza, the DJ duo 2manydjs, and DJ Paquita Gordon provided musical accompaniment throughout the night.

With the launch of the NJR Capsule Collection, the successful collaboration between Neymar Jr. and REPLAY was further strengthened – optimally staged through the partnership with Peek & Cloppenburg Düsseldorf.

Customer

Date

January – February 2020

Implementation

  • PR and media work
  • Event coordination & management
  • Interview acquisition & coordination including TV coverage of national/international celebrities
  • Communication & management of national and international VIPs
  • Travel coordination of national celebrities, US celebrities and press

Impressions

Four people stand in front of a black wall with logos.
Three men pose in front of a black background.
Dancers perform a performance on a mirrored stage.
Crowd in a hall with pink lighting.