Pre-OPENING of the first LASCANA Fashion Store in Cologne

With a brilliant pre-opening, the Hamburg-based fashion company LASCANA celebrated the inauguration of its new fashion store in Cologne city centre on 01 June 2023. In addition to Brand Ambassador Victoria Swarovski Other high-profile VIP guests included Massimo Sinató and  Isabel Edvardsson on site, who captivated the guests with an exclusive show act. Together with other prominent faces such as Sonya Kraus, Jorge González, Evelyn Burdecki or  Jens “Knossi” Knossalla The guests spent an evening with many special highlights in an atmospheric atmosphere.

For the first time, the brand presents its new Fashion store in Cologne city center (Hohe Straße 90, 50667 Cologne) their entire product range of Lingerie and swimwear to trendy fashion styles, shoes and accessories. With approximately 540 square meters of retail space and two floors, customers can immerse themselves in the feminine fashion world of LASCANA and discover the hottest fashion trends of the season.

Customer

Program

June 2023

Implementation

  • PR and media work including interview coordination
  • Support with conception and implementation
  • On-Campus Support
  • Guest management
  • Media acquisition
  • VIP Relations and Red Carpet

Impressions

REICHERT+ COMMUNICATIONS GmbH
Darmstädter Str. 7
10707 Berlin, Germany
+49 0 30 23 63 83 84
office@reichertplus.com
© 2025 REICHERT+ COMMUNICATIONS GmbH