On February 23, 2021, advertising icon Verona Pooth introduced the beauty brand PACIFIC HEALTHCARE for the first time as brand ambassador. The two skincare lines PHC SKINCARE and PHC NUTRITION were presented at "The Westin at the Elbphilharmonie."
PHC SKINCARE and PHC NUTRITION combine the Beauty & Nutrition divisions, supporting beauty from the inside and out with cannabidiol (CBD) and hemp. These ingredients are medically processed according to German quality standards using a unique product formulation and are effective for holistic health maintenance.
Inspired by the Californian lifestyle, the brand aims to bring CBD and hemp to Germany and revolutionize its beauty industry.
The product launch for selected beauty and lifestyle media and TV took place in a maisonette suite at The Westin with a stunning view of the Hamburg harbor. The subsequent interviews were conducted in the Californian setting.
