Jeans are more than just a piece of clothing – that is the motto of the world’s leading Italian jeans and fashion label REPLAY.
Innovative flair, distinctive Italian design, and outstanding product quality have always been the three cornerstones of REPLAY's success philosophy. Distinctive competence and expertise have made the brand a major player in the international market.
The brand's first jeans model was launched in 1989. REPLAY's unique selling point is its special fabric, "Double Ring Denim," which ensures a particularly soft feel and was discovered by founder Claudio Buziol on a trip to Japan. This exceptional denim remains a trademark of the fashion label today.
But REPLAY has much more to offer than denim: The trend-setting label also impresses with modern, everyday fashion for men and women. In addition to jeans and T-shirts, REPLAY now offers a wide selection of shoes, underwear, and accessories, as well as its own fragrance line.
