On April 11 and 12, 2024, Kérastase invited guests to an exclusive visit to the luxury hair care brand's laboratories in Paris. During the global event, leading press representatives and renowned influencers had the opportunity to engage in exciting discussions with Kérastase scientists and gain unique insights into the development of its latest luxury care range, Première. The brand's relaunch was specifically developed to provide deep repair for damaged hair and free it from calcium deposits and has already become one of the brand's most popular care ranges. During the visit, Kérastase also offered a first, exclusive look at the exciting reinterpretation of the iconic Elixir Ultime, which, with an even better formulation than ever before, ensures a luxurious hair feel and strengthened, shiny hair. An insightful tour of the laboratories took place, providing fascinating insights into the background of production and the exceptional ingredients of Kérastase products.
In addition to the stay in the laboratory, Kérastase invited guests to discover the birthplace of the brand for two days and offered guests a dream journey with several exclusive dinners in a beautiful setting above the rooftops of Paris.
