Since September 2020, the renowned premium & luxury online shop STYLEBOP has been celebrating its RELAUNCH.
Under the motto "A NEW ERA OF STYLE," STYLEBOP redefines the concept of luxury. The brand sees itself as a shopping destination and inspiration platform for a crowd that passionately celebrates high fashion. At STYLEBOP, luxury means attitude, confidence, and community.
To increase brand awareness and sharpen the image, influencer activations were implemented according to various internal specifications.
A variety of influencer personalities and clusters were created and selected to ensure an appropriate approach.
The brand gained awareness both in an artistic, edgy direction and among more commercial influencers.
Individual SHOP THE STYLE pages push season-specific themes and increase brand and influencer identification.
