As part of Berlin Fashion Week, the VIP Beauty & Fashion Lounge took place on January 17 and 18 as an agency-sponsored event in the luxurious ambiance of the Hotel de Rome. Invited VIPs, influencers, and editors had the opportunity to experience the latest beauty and fashion trends up close in a relaxed atmosphere and immerse themselves in the exciting world of brands and products from the highest quality brands. Renowned experts such as Dr. Jennifer Peters, national skin expert at L'Oréal Paris, and stylists from the Japanese luxury brand Shu Uemura Art of Hair were available to provide professional advice and pamper guests with exclusive styling. The exciting variety of beauty treatments from brands such as Pharmos Natur, Doctor Mi!, Reshape Berlin, and Catherine Nails gave all visitors a personalized Fashion Week look – for a stress-free and perfectly styled day.
VIP guests such as Natalia Wörner, Nina Bott, Rebecca Mir, Natalia Avelon, Miyabi Kawai, Hanna Weig, Kim Tränka, Nicolas Puschmann, Tanja Bülter, Anastasia Zampounidis, Mariella Ahrens, Ulrike Frank, and many other well-known personalities gathered in a relaxed atmosphere in the lounge. Fashion brands such as Groundies, Gobi Cashmere, Nobis, Looks by Wolfgang Joop, and Cotton Candy offered them a personalized outfit featuring all their favorite pieces of the new season. L'Oréal Paris also hosted an exclusive lunch, offering exciting insights into its skincare and haircare ranges and its new products.
All guests were able to experience the unique KIA driving experience of the all-electric Kia EV6 crossover and the Kia Sportage Plug-In Hybrid and start their time at the VIP Beauty & Fashion Lounge with a unique driving experience.
