As the PR agency for Kérastase, we have the vision of “Enduring Beauty, Beyond Time” in a fully integrated 360° campaign together with VOGUE Germany Brought to life: A production that embodies timeless beauty, technological innovation, and genuine inclusivity. Print, digital, social and live experiences across.

The campaign focuses on a six-page editorial with local brand voice Riccardo Simonetti. In this context, he is the first face of VOGUE Spotlight, the exclusive digital format that puts relevant and inspiring personalities and their stories in the spotlight. His commitment to the queer community and his dedication to a tolerant society that creates space for non-traditional interpretations of masculinity, together with his remarkable media presence, make him the ideal spotlight figure.

At the same time, we are increasing his presence through ONE BEAUTY SECRET, another VOGUE format that makes individual beauty reveals emotionally tangible. The combination of VOGUE Spotlight and ONE BEAUTY SECRET enables a double, concentrated media impact – and maximizes the visibility of the Chronologiste range across all platforms.

In a supplementary VOGUE feature, we also focus on the Brand Heritage & Innovation from Kérastase. We're showcasing the exclusive Head Spa Ritual and put them AI-assisted scalp diagnosis K-SCAN, recommended by Kérastase expert Christoph Filser, before. Editorial depth meets educational digital relevance – perfect for print, website and social reels.

Additional reach was ensured by a coordinated effort. Social Media Burst by Riccardo Simonetti, Hair Expert Florian Ferino, VOGUE Germany and Kérastase's global Instagram account. Together, they celebrated both digital formats and formed a content hub for a strong visual extension of our campaign.

The activation was rounded off by a Live experience centered around the topic of timeA panel event and exclusive dinner with Philipp Wehsack, Riccardo Simonetti, Nadja Auermann and Christoph Filser It opened up new perspectives on beauty, identity, and innovation. The evening's content flowed directly back into social media assets, PR coverage, and the upcoming issue of VOGUE – a perfect cross-media feedback loop.

With this campaign, we have succeeded in anchoring the values ​​of Kérastase in a powerful, modern and inclusive 360° presentation – and at the same time creating one of the strongest media presences of the year.