To bring Biotherm's origins and science, as well as its sense of luxury, to life, the brand invited selected press representatives to an exclusive event at the Weissenhaus, set against the backdrop of the Baltic Sea, from February 23 to 24, 2023. Guests were able to experience the brand and its visions up close for two days and gain in-depth insights into the technology, science, and effectiveness of the Biotherm product world.
In addition to a relaxed get-together at Weissenhäuser Strand, the brand's education team exclusively presented the French luxury skincare brand in all its facets through various activities and workshops. Individual facial treatments provided the opportunity to experience and test the concept and feeling of luxury for themselves. The eventful day was rounded off with a dinner experience - BIOTHERM @NIGHT - which, in addition to the brand's own spirit, also expressed Biotherm's connection to nature and the world's oceans.
The press event at the Weissenhaus expressed Biotherm's vision – and not only brought the luxury brand's innovative technology to life, but also its commitment to sustainability. In keeping with a holistic Blue Beauty vision, Biotherm relies on Blue Biotech and develops products based on natural ingredients: Thermal plankton, a microorganism, is at the heart of the biotechnology and forms the basis of Life Plankton™. In addition to exclusive skincare experiences, Biotherm is committed to protecting the environment and promoting sustainable alternatives within the cosmetics industry.
