From “Le Défilé” in Paris to the pop-up in Düsseldorf – L'Oréal Paris celebrates female power and self-esteem
As the PR agency of L'Oréal Paris, we warmly congratulate the successful eighth edition of "Le Défilé," which took place on September 29, 2025, against the iconic backdrop of the Hôtel de Ville. Under the motto "Liberty, Equality, Sisterhood – You're Worth It," the brand set a strong example for self-worth, diversity, and female empowerment.
In front of 2.500 guests, international ambassadors such as Gillian Anderson, Viola Davis, Cara Delevingne, Helen Mirren and Kendall Jenner, together with the German brand faces Heidi Klum, Iris Berben, Lena Gercke and Jacob Rott, presented the message of the evening: “Walk Your Worth” – a plea for self-confidence and empowerment.
Just one day later, L'Oréal Paris transformed Düsseldorf's Königsallee into a beauty hotspot: Brand ambassador Heidi Klum traveled directly from Paris to personally open the exclusive L'Oréal Paris pop-up store. From September 30 to October 2, visitors could immerse themselves in the world of L'Oréal Paris, discover new products, and get their hair styled in the fashion show look.
We are delighted to have been able to take on the task of acquiring interviews with the brand's faces for the German press during "Le Défilé," as well as on-site support and interview coordination with Heidi Klum at the pop-up in Düsseldorf. Two days full of beauty, empowerment, and inspiring encounters – all under the banner of "Because You're Worth It."
