Yves Saint Laurent Beauty used the start of the year to promote social awareness and education about violence in relationships as part of the LOVE WITHOUT VIOLENCE initiative: On January 25, 2024, the renowned beauty brand invited selected press representatives to an intimate, educational lunch at the Jacob restaurant in Munich.
On site, the invited guests had the opportunity to meet brand ambassador and actress Natalia Wörner and Katja Grieger, Managing Director of bff - Federal Association of Women's Counseling Centers and Women's Emergency Hotlines to engage in direct exchange about violence prevention, dimensions of violence and toxic relationship patterns – and to learn how to recognize and classify these early on using the 9 warning signs of violence.
YSL Beauty aims to raise awareness and educate a total of 2030 million people about the 2 warning signs of intimate partner violence by 9. Because: 1 in 3 women worldwide still experience intimate partner violence at least once in their lifetime.
